If you pay for traffic, the booking is the conversion. Add your GA4 measurement ID or Meta Pixel ID to a booking page and the confirmation fires a conversion event.
Key Takeaways
- Google Analytics 4 connects in a few minutes from the Integrations screen.
- Unlimited hosts on a flat workspace price, so coverage is not a licence decision.
- Bookings are never metered, including on the free plan.
What the Google Analytics 4 integration does
- Fires a conversion event when a booking is confirmed.
- Supports GA4 and the Meta Pixel side by side.
- Set per booking page, so campaign pages can report separately.
- Keeps UTM parameters through the booking, so the source is attributed.
- Reports bookings per page inside LemCall as well, for a sanity check.
Connecting it
- Open the booking page editor and find the tracking settings.
- Paste your GA4 measurement ID, your Meta Pixel ID, or both.
- Save the page and run a test booking.
- Confirm the event in GA4 realtime, then mark it as a key event and import it into your ad platform.
What it does not do
Worth knowing before you build a process around it, rather than after:
- Ad blockers and consent choices will suppress some events, as everywhere.
- Google Tag Manager containers are not supported — GA4 and Meta Pixel IDs only.
- Server-side tagging is not provided.
What it costs
One flat price per workspace with unlimited hosts, so connecting more people is never a licence decision.
This integration is available on every plan, including the free one, which takes unlimited bookings with calendar sync and reminders.
Action Steps
- 1Open the booking page editor and find the tracking settings.
- 2Paste your GA4 measurement ID, your Meta Pixel ID, or both.
- 3Save the page and run a test booking.
- 4Confirm the event in GA4 realtime, then mark it as a key event and import it into your ad platform.
Frequently Asked Questions
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